Roadshow
HOW SKI JUMPING IN LOWER SILESIA WORE THE COLORS OF OUR CLIENT?
01.-
Project overview
We used the winter aura and the popularity of ski jumping in Poland to carry out a nationwide promotional campaign. Taking advantage of the presence of visitors from all over the country, in the most beautiful mountain resorts of Lower Silesia, we promoted our client through a series of 5 sporting events. For 10 days, the slopes took the colors of a TV station. Participants attending the events could take part in free skiing lessons, numerous animations and games. The program was enriched by meetings with stars, interesting personalities and a live broadcast hosted by Oliwier Janiak.
